About me

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You are in the right place if you want to find out more about what I can do for your radio station or media business.

If you are more interested in my life story, click here.

gselector zettaAs broadcast consultant I am really good at building clocks. Usually in the Selector family of software, but not limited to it.

I understand exactly how to get to the nitty gritty details contained in the clocks. I do literally the whole chain - from designing focused consumer research to analysing the results rather astutely and then formulating a winning content strategy which ends up on air and boosting ratings. I have often had to translate people's dreamy visions into real hard nuts and bolts in the backend of Selector or GSelector. With big success. I have learnt to work really well with people on programming and sales teams and have often had to make their ideas or promotions sound better than what they have imagined.

I am naturally forward-thinking and do not dwell on the past. In media yesterday doesn't matter. However I do believe a good grasp of history is necessary when dealing with heritage brands and their baggage. I have lots of experience in changing bad old perceptions. Mostly through solid and consistent programming as opposed to fuzzy campaigns.

My honest attitude in this media business is that I am here to serve the consumer - by changing their mood and making them feel good. I like it when they're happy. And that's also when the money rolls in.

Beyond programming and strategy I am a very experienced media content producer and journalist.

Thanks for the time you spent on this site, and click through to the contact page if you want to get in touch.

Now, if you care to, you can also read my life story.